Uk pavilion at Milan Expo 2015

The UK at Milan Expo 2015

The UK will contribute to Milan Expo 2015 with a unique UK Pavilion design, which will offer opportunities to promote UK products and innovations to a worldwide audience.

Milan Expo 2015 will host 147 participants, including the United Nations (UN), European Union (EU) and the European Organization for Nuclear Research (CERN). It will run for 184 days on a giant exhibition site covering 1 million square meters. Milan Expo 2015 is expected to welcome over 20 million visitors, with millions more being reached online globally.

A ‘Grown in Britain’ international events campaign and Global Business Programme will use the global platform of Milan Expo 2015 to demonstrate UK capabilities across the world and show leadership in international development.

The UK Pavilion – ‘where business, science and culture combine’

The UK is creating a stand-out, bee hive inspired Pavilion designed by British artist Wolfgang Buttress showcasing the best of British business, science and culture globally.

The UK Pavilion takes the journey of the honey bee to highlight the role of pollination in the food chain. It will showcase new UK technology helping to solve the global challenge of sustaining bee populations.

The visitor will take an immersive journey through an orchard and wildflower meadow onto a 17m high stylised bee hive in the form of a filigree aluminium sphere. The visitor will be surrounded by the sounds of movements within a real bee hive, using ground breaking UK technology monitoring the health of bee hives.

The UK Pavilion will combine the highest level of inspirational design with strong environmental credentials to create a unique visitor experience.

Grown in Britain – ‘promoting UK leadership and innovation internationally’

The ‘Grown in Britain’ campaign offers exciting opportunities for the UK to engage with global leaders and thinkers around issues of nutrition, food security and international development.

The ‘Grown in Britain’ Global Business Programme will allow UK businesses and organisations to demonstrate their products and innovations globally in important sectors including:

• agri-tech
• health care
• food and drink
• technology
• life sciences
• creative industries